Your privacy, clearly explained.

We seek to handle personal data in accordance with applicable Indian privacy and data protection requirements, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Digital Personal Data Protection Rules, 2025 (DPDP Rules), to the extent that the relevant provisions are applicable and in force.

The DPDP Act and DPDP Rules are subject to phased commencement under notifications issued by the Government of India. Certain provisions are already in force while other provisions commence at later notified stages. Accordingly, references in this Privacy Policy to rights, notices, consent, security, grievance handling and other data protection obligations apply to the extent required by law at the relevant time.

• ✓ Personal data is used for stated or lawful purposes.
• ✓ Consent is sought where required by applicable law.
• ✓ Reasonable security safeguards are used for personal data.
• ✓ Applicable Data Principal requests may be submitted to us.
• ✓ Privacy grievances may be raised through the contact details below.
• ✓ Legal and regulatory updates may result in policy revisions.

We may collect information that you provide directly to us as well as certain information generated when you interact with our website.

Personal information may be processed where reasonably necessary to operate our website, provide our services, fulfil orders and meet applicable business or legal requirements.

• ✓ Process, confirm and manage orders.
• ✓ Arrange shipping and delivery of purchased products.
• ✓ Send transactional communications relating to orders.
• ✓ Create and maintain customer accounts.
• ✓ Respond to questions, complaints and support requests.
• ✓ Manage returns, cancellations, replacements and refunds.
• ✓ Detect or prevent suspicious, fraudulent or abusive activity.
• ✓ Maintain website functionality, performance and security.
• ✓ Maintain accounting, tax, transaction and business records.
• ✓ Meet obligations imposed by applicable law or lawful authorities.

Payments made through our website may be processed using independent payment gateways, banks, UPI providers or other payment service providers.

Depending on the payment method you choose, payment information may be entered directly into systems operated by the relevant payment provider. Such providers may process information under their own privacy policies, security practices and legal obligations.

Our website may use cookies and similar technologies to provide essential website functionality and improve your shopping experience.

Browser settings generally allow you to block, restrict or delete cookies. Disabling essential cookies may affect the operation of the cart, account, checkout or other website functions.

We may share information only where reasonably necessary for the operation of our business, fulfilment of a transaction or compliance with applicable requirements.

We seek to use reasonable administrative, technical and organisational safeguards appropriate to the nature of the information processed and the risks involved.

Such measures may include access controls, secured website connections, account controls, service-provider restrictions, software updates and other security practices considered appropriate for our operations.

We may retain personal information for as long as reasonably necessary for the purpose for which it was collected, including providing services, maintaining order history, resolving disputes, preventing fraud and complying with applicable accounting, taxation and legal requirements.

Where information is no longer reasonably required, we may delete, anonymise or otherwise dispose of it, subject to applicable legal or operational requirements.

Subject to applicable law and the commencement and applicability of relevant legal provisions, including applicable provisions of the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025, you may have rights concerning your personal data as a Data Principal.

We may need to verify your identity or request sufficient information before acting on certain privacy-related requests.

Our online store is primarily intended for customers capable of entering into purchases in accordance with applicable law. We do not design the website for the purpose of knowingly collecting personal information from children for independent commercial profiling.

Where processing of personal data relating to a child requires verifiable consent, parental or lawful guardian involvement, or other safeguards under applicable law, including applicable provisions of the DPDP framework, we will seek to handle such information in accordance with the requirements in force at that time.

Our website may contain links, integrations or features provided by third parties, including payment providers, logistics services or external websites.

Once you interact directly with a third-party website or service, that third party may process information according to its own terms and privacy practices. We encourage customers to review the relevant third party's privacy information where appropriate.

We may use your contact details to send messages necessary to operate our services, such as order confirmations, payment updates, dispatch information, delivery updates, return or refund communications and customer-support responses.

Promotional communications, where used, will be managed according to applicable consent and communication requirements. Available unsubscribe or preference controls may be used to stop eligible promotional messages.

Some technology, hosting, communication or payment service providers used in connection with our website may operate systems or infrastructure in different locations.

Where personal information is processed or transferred outside India, we intend to handle such processing subject to restrictions and requirements applicable under Indian law at the relevant time.

We may revise this Privacy Policy when our business practices, technologies, services or applicable requirements change.

The revised version may be published on this page together with an updated “Last Updated” date. We encourage users to review this page periodically for the latest version applicable to the website.